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The more specific you get about who you help, the more clients you attract.
I know that sounds backwards. Shouldn`t casting a wider net catch more fish?
Christie Mims, founder of Coach Pony , explains exactly why that logic is costing coaches clients — on How to Get Ahead.
"Just because you can help everyone doesn`t mean you should"
When you try to speak to everyone, you connect with no one. Specificity isn`t about closing doors — it`s about making the right people feel like you`re talking directly to them.
If you`ve been avoiding picking a niche because it feels like leaving money on the table, this one`s for you.
🎙️ Full episode on YouTube + all podcast platforms — 🔗 link in bio
👉 More from Christie: @christiecoachpony
#HowToGetAhead #millenniallifecoaches #nicheyourcoaching #coachingclients #coachingbusiness #lifecoach #coachpony #specificitywins
I kept watching great coaches become invisible. So we`re building something to fix it.
Being brilliant at your work doesn`t mean anyone will find you.
I kept meeting coaches who were genuinely transforming people`s lives — but struggling to fill their diaries. Not because they weren`t good enough. Because they were doing it alone.
That`s why we are buidling MLC`s network.
Not a directory. Not another platform. A network where coaches who work with millennials get seen, get supported, and get connections that actually lead somewhere.
If you coach millennials — you belong here.
🔗 Link in bio to find out more.
Stop trying to help everyone.
I know — you became a coach because you want to help people. But trying to help all of them is exactly what`s keeping you stuck.
That`s the message Christie Mims, founder of @coach_pony, brought to How to Get Ahead. And it landed.
"Knowing who you are looking for is how you find them"
Christie built Coach Pony after going through the exact same thing as a newly certified coach — all the passion, none of the clients. What changed everything? Getting ruthlessly specific about who she helped and learning to talk about it in a way that actually connected.
In this episode she covers:
→ How to niche down without feeling like you`re leaving money on the table
→ Why your marketing feels so vulnerable (and what to do about it)
→ What to do when impostor syndrome shows up right before you hit post
You do not need to be perfect to get started. But you do need this conversation.
🎙️ Full episode on YouTube + all podcast platforms — 🔗 link in bio
👉 More from Christie: @christiecoachpony
#HowToGetAhead #millenniallifecoaches #coachingbusiness #nicheyourcoaching #lifecoach #coachpony #findcoachingclients #coachingmarketing
It`s International Coaching Week — and we`re kicking it off with something special.
We`re co-hosting the International Coaches Café with the brilliant Melissa Castro @intrinsicleadllc A free, conversation-driven hour built for millennial and young professional coaches.
Come as you are. Bring your drink. Bring your questions.
We`ll be talking:
→ Coaching business development
→ What our clients are teaching us right now
→ How coaching shows up meaningfully in the communities we serve
Whether you`re building your practice, freshly certified, mid-career and pivoting, or just someone who believes in what great coaching can do — this one`s for you.
📅 Monday 11 May 2026
⏰ 11:00 EDT · 16:00 BST · 01:00 AEST (Tue 12 May)
💻 Free · Online · 1 hour via Zoom
Spots are free — link in bio to register. Would love to see you there. 💛
WE COACH MILLENNIALS
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